LendUp Review

Company Profile

LendUp is an online lender with a difference. Positioned as an alternative to payday loans, they offer an opportunity for eligible customers with weak credit to borrow small amounts of money, and to earn the ability to borrow higher amounts (in available states) with each loan that they pay off successfully. This process of offering access to more money, and better rates, and for longer periods of time is what they refer to as the LendUp Ladder.

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Yet another feature that distinguishes LendUp from other online lending platforms is that they are a direct lender. This is what gives them the ability to create such a unique lending platform. LendUp is licensed in 23 states, including AL, CA, FL, ID, IL, IN, HI, KS, LA, MO, MS, NM, OH, OK, OR, TN, TX, UT, WA, WI, and WY. 

Service Profile

LendUp looks to be specifically geared toward those who must traditionally rely on payday loans for credit and provide an alternative.

One benefit of the company is the LendUp ladder which is only available in certain states.

As eligible customers move up the ladder, they could get access to higher dollar amount, lower interest rates and longer terms. 

The LendUp system works on points. The more you have, the better the loan you could be eligible for. You could earn points by completing five education courses, referring friends, and repaying your loan on time. 

Loan Features

  • Terms: 7 days to 30 days*
  • APR varies*
  • Instant decision on loan*
  • No prepayment penalties*
  • $100 to $250*
  • No minimum credit score*
  • No collateral required*

Loan Application Information

If you live in one of the 23 states that LendUp is licensed to lend in, you can apply for a loan online. The process works like this:

  • Adjust the slider (appears in box at top left of the main web page) to select the loan amount - from $100 to $250 for first time borrowers;
  • Adjust the slider to select repayment terms - from 7 to 30 days for first time borrowers;
  • Quickly you will see the loan details - loan fees, APR, due date and total amount to repay;
  • Fill out an online application - which can take about 5 minutes;
  • If approved, you can elect to have the money in your account the next business day. Loans must be submitted by 5 p.m. PT Monday-Friday (excluding holidays) to receive funds the next business day. Exact funding time may vary based on your bank’s requirements.

When completing the application, you will need to enter your email address and then choose a password, which will enable you to create your account. That password will give you 24/7 access to your loan information, and will also be the place where you make future applications quickly. You can take a new loan as soon as the previous loan is fully paid, but there is usually a waiting period of three or four days after the original loan is paid.

Repayment Terms

Loan terms range between seven days and 30 days. At the end of the term, you repay the principal amount of the loan and interest charges.​

Help & Support

You can contact LendUp via email through the website itself. And you can also contact them by direct mail. There is also a decent FAQ page that will answer many of your questions. However, the platform does not provide a phone number, nor does it offer a live chat feature.


If you need to borrow small amounts of money, and you have had enough of the payday loan merry-go-round, LendUp can be an excellent alternative. You don't need good credit, you can apply in minutes, and get your cash quickly. Best of all, you could get progressively better loan terms in available states.

Physical Address

Headquarters (not for loan applications or questions):
225 Bush St., 11th Floor
San Francisco, CA 94104
Mailing address:
237 Kearny St #372
San Francisco, CA 94108

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